Delivery of a Marketing Plan for the Tasmanian Vegetable Industry to Department of Primary Industries, Parks, Water and Environment

Awarded 04 Jan 2007

View live tenders
Awarded04 Jan 2007
Value$350,000.00
StateTAS
CategoryConsultancy & Legal

Department of Primary Industries, Parks, Water and Environment awarded a contract to McKinna et al for the development of a medium- to long-term marketing plan for the Tasmanian vegetable industry.

The contract required the consultant to produce a marketing strategy aimed at increasing brand value, market recognition and propensity to purchase Tasmanian processed and fresh vegetable products through integrated marketing communications activity.

The scope focused on delivering an integrated marketing communications approach to support promotion of both fresh and processed Tasmanian vegetable products.

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