Awarded 17 Aug 2009
This is an awarded contract.
View Live TendersProvided Brand Measurement Services for Project Tasmania
About
Department of Economic Development, Tourism and the Arts awarded a contract to Colmar Brunton Pty Limited for developing brand measurement capabilities for Project Tasmania.
The contract required Colmar Brunton to develop a benchmark of perceptions of Tasmania both within Tasmania and interstate, aligned to the project’s five pillars (live and work, study, invest, visit and trade) and their respective core audiences.
It also required development of a tool to measure shifts in perception over time, designed to be conducted regularly (six-monthly or annually), and to ensure collected data could be further analysed by variables such as demographics and geography.
The award engaged a specialist market-research firm to establish baselines and repeatable tracking tools, supporting the department’s ability to monitor changes in Tasmanian perceptions across pillar-specific audiences and demographic/geographic segments.
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