Awarded 25 Jun 2015
This is an awarded contract.
View Live TendersProvided strategic, creative, production and media buying services for stand-alone road safety campaign to Department of State Growth
About
Department of State Growth awarded a contract to Clemenger Tasmania Pty Ltd for provision of strategic, creative, production and media buying services for a stand-alone road safety marketing campaign.
The contract covered the development of the strategic approach, production of creative material, and media buying activities intended to be innovative, practical and high quality, delivered within budget and focused on achieving the best possible reach and impact on identified target audiences.
Such contracts typically favoured full-service advertising agencies able to deliver integrated strategy, creative production and media buying to ensure coordinated campaign delivery, quality control and efficient budget management.
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