Awarded 08 Nov 2006
This is an awarded contract.
View Live TendersValue-Based Segmentation and Strategic Marketing Services for GESB
About
Government Employees Superannuation Board of WA awarded a contract to N/A for value-based segmentation and strategic marketing services.
The contract involved developing a statistically robust customer segmentation solution to understand and benchmark customer segments, and assisting in the development, implementation, and evaluation of marketing initiatives based on the segmentation.
This contract reflects a trend among government superannuation funds to adopt data-driven marketing strategies to better serve and retain members.
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