Supplier · IT & Software, Consultancy & Legal, Arts & Culture

Media Equation Pty Ltd

Won in the last 12 months$620K▲ 574% on the year beforeValue won per quarter, last three years
Contracts on record46$3.1M in total
Running now0Latest win Sept 2026
Next contract endingDec 2026$430K · Department of Climate Change, Energy, the Environment and Water
Biggest buyerAustrade23% of their value
31contractssince 2008
$2.3Mwon in totallatest Apr 2026
$42Ktypical contractmost $16K to $60K
$50Klast 12 monthsdown from $73K
5active now4 end within a year
Biggest buyerDepartment of Climate Change, Energy, the Environment and Water4 contracts · $616K · 27% of value

What they do

Media Equation Pty Ltd supplies digital asset management software, hosting, support and related services, including the Lookatme platform and image library systems.

Who buys from them

Its largest buyers are the Department of Climate Change, Energy, the Environment and Water, Austrade, Dept of Planning, Housing and Infrastructure, Department of Transport and Planning (DTP) and Department of Industry, Tourism and Trade. It has 14 buyers.

AustradeDepartment of Climate Change, Energy, the Environment and WaterDept of Planning, Housing and InfrastructureDepartment of Planning, Housing and InfrastructureDepartment of Transport and Planning (DTP)

Contract size

Contracts have a median value of $42K, with most between $16K and $60K. The largest are software renewal and support for DCCEEW at $431K, hosting and support of an image library for Dept of Planning, Housing and Infrastructure at $411K, and development of the Visit Victoria Asset Portal for Department of Transport and Planning (DTP) at $243K.

Recent activity

In the last 12 months there were 3 contracts worth $50K. 5 contracts are active, with 4 ending within 12 months, including software renewal and support for DCCEEW ending Dec 2026.

Built from awarded contracts on record

What they win

How much they win each year, the size of a typical contract, and every contract on record.

Contract history

Supplied Digital Asset Management services to the Department of Infrastructure, Transport, Regional Development, Communications, Sport and the ArtsIT & Software$24K04/11/2026Supply of Digital Asset Management System to Department of Planning, Housing and InfrastructureIT & Software$358K01/09/2026Austrade Awarded Contract for Digital Asset Management System (ibrand) to Media EquationIT & Software$78K01/09/2026Supply of Look At Me software annual subscription to Great Barrier Reef Marine Park AuthorityIT & Software$11K16/04/2026Renewal of IGWC Lookatme DAM Licence to MEDIA EQUATION PTY LTDIT & Software$16K07/04/2026Creative Advertising Services Contract Awarded to Media Equation Pty Ltd by Tourism and Events QueenslandArts & Culture$42K24/03/2026Software Licensing, Maintenance and Support Contract Awarded to Media Equation Pty LtdIT & Software$12K12/02/2026Provided Australia's Nation Brand and Study Australia Toolkits to AustradeConsultancy & Legal$22K01/01/2026Award of Australia's Nation Brand and Study Australia Toolkits Contract to Media Equation Pty LtdConsultancy & Legal$59K01/01/2026Digital Asset Management Solution Provided to Clean Energy RegulatorIT & Software$13K18/06/2025

Who they win it from

Their biggest government buyers and how much of their work each one is.

Austrade is their biggest buyer at 23% of value, across 5 buyers shown.

Austrade$720K23%
Department of Climate Change, Energy, the Environment and Water$620K20%
Dept of Planning, Housing and Infrastructure$410K13%
Department of Planning, Housing and Infrastructure$360K12%
Department of Transport and Planning (DTP)$240K8%
Other buyers$720K23%

Coming up

Contracts that end soon and may go back out to tender.

Contracts ending in the next three years5 contracts · $510K
Today20282029

The next one ends December 2026 at Department of Climate Change, Energy, the Environment and Water.

About them

Company details, where they work and the names they trade under.

Also traded asMedia Equation, Media Equation P/L, Media Equation Pty Ltd, MEDIA EQUATION PTY LTD, MEDIA EQUATION PTY. LTD., MEDIA EQUATION PTY LTD LOOKATME, Media Equation Pty Ltd t/a LookatmeDAM, Media Equation Pty Ltd T/A LookatmeDAM

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Open tenders that match their work

NSW Government Media Agency Services (Stage 1) — Media Strategy, Planning and BuyingCloses 27 NovConsultancy & LegalBillboard Advertising Rights – South Australian Rail Corridors, Infrastructure and Road ReservesCloses 26 NovMiscellaneousQueensland Government Media Strategy, Planning and Buying Services — Request for InformationCloses 14 DecConsultancy & LegalProvision of Advertising and Digital Communications ServicesCloses 30 AprIT & SoftwareDesign and Delivery Support for FarmTechConnect AgTech Adoption Program – Department of Primary IndustriesCloses 23 NovAgriculture & FarmingLocal Buy Pre-Qualified Arrangement — Marketing, Media, Print & Promotional Services across Queensland, Northern Territory and TasmaniaCloses 27 NovMiscellaneousGIS Services for Asset Management Systems — Main Roads Western AustraliaCloses 17 NovIT & SoftwareBody-worn Cameras and Digital Evidence Management Platform – Hume City Council EOICloses 3 DecPublic Safety & SecurityNetwork Observability and Monitoring Solution – Australian Broadcasting CorporationCloses 27 NovIT & SoftwareRoadside Advertising Opportunities 2026 – Department of Transport and Main RoadsCloses 31 DecMiscellaneousProvision and Implementation of Facilities Maintenance CMMS – Queensland Parliamentary ServiceCloses 18 NovIT & SoftwareDigitisation of Seismic Analogue Films and Tapes to Industry‑Standard Digital Formats – Darwin (12‑Month Contract)Closes 19 NovMining & Natural Resources

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