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Awarded contract

Customer Experience Journey Mapping for VenuesWest

About

VenuesWest awarded a contract to Equilibrium Interactive (Equilibrium Interactive Pty Ltd) for customer experience journey mapping at HBF Stadium and HBF Arena.

The project defined customer journeys and personas across key business units to identify physical and digital opportunities for enhancing customer experience, ahead of a new website build.

Insight

This contract reflects a trend of government agencies investing in user experience research to inform digital transformation projects.

Value
$82,792.00
Agency
State
WA
Category
Consultancy & Legal

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