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Awarded contract

Development of International Education Digital Communications Campaign for Western Australia

Ended 8y 11mo agoExpired Wed, 22 Nov 2017
Awarded 22 Sept 20172mo term

About

(inactive) Department of Jobs, Tourism, Science and Innovation awarded a contract to Rare Creative Thinking (Rare Pty Ltd ATF The Services Unit Trust) for the development of a digital communication strategy to position Western Australian Higher Education in consumer perceptions in China, increase export and domestic demand, and support expanded overseas investment into the sector.

The branding was developed with the possibility of being applied to other international markets.

Insight

This contract reflects a strategic focus on leveraging digital communications to boost international education exports, a key economic driver for Western Australia.

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