Awarded 01 Sep 2010
This is an awarded contract.
View Live TendersEngagement of Media Moguls Communications Pty Ltd for National Public Relations Representation to Tourism Tasmania
About
Department of Economic Development, Tourism and the Arts awarded a contract to Media Moguls Communications Pty Ltd for national public relations representation to manage and implement Tourism Tasmania’s PR plan within Australia.
The contract covered generation and management of partner-driven marketing initiatives to establish, articulate and leverage the Tasmania brand and brand values through creative approaches and new communications media.
Key scope items included developing opportunities for the Visiting Journalist Program; providing market intelligence on consumer trends and media activity; building knowledge of Tasmania’s tourism industry and product; creating strategic and tactical story angles consistent with the overall strategic plan and budget allocations; identifying and building opportunities with key media and non-traditional partners; and working closely with Tourism Tasmania to implement marketing and promotional plans across arts, digital and events marketing.
The award focused on integrated communications capability — combining media relations, market intelligence and partnership-led initiatives — reflecting an emphasis on positioning Tasmania domestically through both traditional and emerging media channels.
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