Supplier · Miscellaneous, Arts & Culture, Public Services & Welfare

Tourism Australia

Won in the last 12 months$300K▼ 46% on the year beforeValue won per quarter, last three years
Contracts on record67$11M in total
Running now0Latest win May 2026
Next contract endingFeb 2027$380K · Destination NSW
Biggest buyerAustrade37% of their value
63contractssince 2006
$11Mwon in totallatest Nov 2025
$110Ktypical contractmost $69K to $180K
$298Klast 12 monthsdown from $692K
4active now4 end within a year
Biggest buyerAustrade5 contracts · $4M · 37% of value

What they do

Tourism Australia supplies marketing campaigns, partnership agreements, office leases and staff secondments related to tourism promotion.

Who buys from them

Tourism Tasmania is the largest buyer by contracts with 26, followed by Destination NSW with 19 and Austrade with 5. It has 13 buyers.

Contract size

Contracts usually fall between $69K and $180K, with a median of $110K. The largest are a national tourism accreditation marketing strategy at $3.8M for Austrade and a Sydney office sub-lease at $804K for Department of Tourism and Culture.

Recent activity

In the last 12 months there were 3 contracts worth $298K. 4 contracts are active and 4 end within 12 months, the soonest being a partnership marketing agreement for Tourism Tasmania at $55K ending Oct 2026.

Built from awarded contracts on record

What they win

How much they win each year, the size of a typical contract, and every contract on record.

Who they win it from

Their biggest government buyers and how much of their work each one is.

Austrade is their biggest buyer at 37% of value, across 5 buyers shown.

Coming up

Contracts that end soon and may go back out to tender.

Contracts ending in the next three years3 contracts · $820K
Today20282029

The next one ends February 2027 at Destination NSW.

About them

Company details, where they work and the names they trade under.

Also traded asTourism Australia, TOURISM AUSTRALIA

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