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Market Research Services for Greyhounds As Pets Program by Racing and Wagering Western Australia

About

Racing and Wagering Western Australia awarded a contract to Quantum Market Research for market research services to support strategic investments in product development, pricing, brand positioning, channel strategy, and adoption journey optimisation for the Greyhounds As Pets program.

The scope included a project initiation phase, online surveys to profile target audiences, in-depth interviews with selected participants, insightful analysis and reporting, and workshop presentations of outcomes.

Insight

This contract reflects a data-driven approach to improving pet adoption programs, leveraging market research to optimize engagement strategies.

Value
$54,945.00
State
WA
Category
Consultancy & Legal

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