Market Segmentation Study of Victorian Adults on Gambling Attitudes and Behaviours

Awarded 24 Apr 2013

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Awarded24 Apr 2013
Value$445,000.00
SupplierSchottler Consulting Pty LtdABN 72 131 048 336
StateVIC
CategoryPublic Services & Welfare
Ended 12y 5mo ago1y 2mo term
Awarded 24 Apr 2013Expired 30 June 2014

Victorian Responsible Gambling Foundation awarded a contract to Schottler Consulting Pty Ltd for a market segmentation study exploring community attitudes and behaviours towards gambling among Victorian adults.

The study aimed to identify key market segments related to problem and responsible gambling, understand segment experiences, required communications messages, and barriers to attitudinal and behavioural change.

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