About

Department of Training and Workforce Development (DTWD) awarded a contract to Brandwatch (Falcon.io ApS) for media monitoring and social media listening services.

The contract required a real-time media monitoring service that was able to accommodate a 24-hour news cycle on weekdays, weekends and public holidays, to capture and record media coverage achieved through pro-active media activities, and to inform the Department of emerging issues that may result in media enquiries and impact the Department and/or the WA State Government's reputation.

The contract also required a social media listening and performance tool to provide real-time monitoring of the Department's own social media platforms and to provide insight on public online conversations about the Department, WA TAFEs and the vocational training sector more generally.