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View Live TendersPrepared AFL licence bid submission for Tasmania
About
Department of Economic Development, Tourism and the Arts awarded a contract to Gemba Group Pty Ltd for preparing the bid submission to the Australian Football League to secure a licence for an AFL team to be based in Tasmania.
The work involved developing a submission to meet a range of AFL-specified criteria, including club revenue projections, stadium return analysis, club membership forecasts, training and administration facilities, and the development of a brand identity.
AFL licence bid preparation required integrated strategic, financial and brand work across revenue modelling, facilities assessment and membership planning, areas that commonly engage consultancies with multidisciplinary capabilities.
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