Provision of Brand Tracking Research to Tourism Western Australia
Awarded 20 Oct 2026
About
Department of Creative Industries, Tourism and Sport awarded a contract to Painted Dog Research for Brand Tracking Research (BTR) services comprising evidence-based consumer insights to inform Tourism Western Australia's marketing strategy, support campaign development and evaluate campaign performance.
Tourism Western Australia (trading as Tourism WA) was identified in the procurement as a statutory authority within the Department of Creative Industries, Tourism and Sport and governed by a Board of Commissioners; the contract aligned with Tourism WA's purpose to promote and develop Western Australia's tourism experiences.
The contract scope covered delivery of brand tracking and consumer insight outputs and included procurement documentation that specified a Participation Plan as part of the Qualitative Requirements, requiring a completed Participation Plan to be submitted with the Offer.
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