Department of Creative Industries, Tourism and Sport · Awarded contract

Awarded

Provision of Market Representation Services in France, Italy, and Germany by SLC Representation Ltd

Awarded 03 Jun 2025

View live tenders

Awarded03 Jun 2025

Value$3,532,162.00

SupplierSLC Representation Ltd (SLC Representation)

AgencyDepartment of Creative Industries, Tourism and Sport

StateWA

CategoryConsultancy & Legal

Expires in 3y 9mo5y 1mo term, 26% elapsed

Awarded 3 June 2025Expires 30 June 2030

About

Department of Creative Industries, Tourism and Sport awarded a contract to SLC Representation Ltd (SLC Representation) for the provision of integrated market representation services in France, Italy, and Germany (encompassing Switzerland).

This contract involved developing and implementing innovative tourism marketing campaigns aimed at elevating Western Australia’s profile as a premier holiday destination.

SLC Representation was tasked with increasing visitation, yield, and market dispersal from these target regions and effectively communicating with industry, government, and stakeholders.

The contractor was selected due to their extensive knowledge in market tourism trade, media connections, and proven track record in destination marketing.

Their responsibilities included aligning with Tourism WA’s vision, nurturing alliances with the tourism industry, and optimizing marketing investments in Europe.

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