Awarded 01 Jul 2016
This is an awarded contract.
View Live TendersProvision of Market Research Services to Tourism Tasmania
About
Tourism Tasmania awarded a contract to Taylor Nelson Sofres Australia Pty Ltd for the provision of a market research program that provided the Agency with a detailed understanding of its domestic (interstate) markets and marketing performance.
The contracted research measured and evaluated Tourism Tasmania's campaigns and marketing effectiveness; tracked Tasmania's destination brand health; monitored market behaviour and the performance of Tasmania as a leisure destination for the Australian travelling population; and benchmarked Tasmania's marketing performance to inform strategic marketing decisions and campaign development.
The contract reflected Tourism Tasmania's reliance on external specialist research to support evidence-based marketing through campaign measurement, brand-health tracking and performance benchmarking for domestic markets.
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