Sentiment Testing for Smart Ticketing Customer Transition

About

Transport and Main Roads awarded a contract to The Comms Team Pty Ltd for sentiment testing related to the Smart Ticketing customer transition.

The contract, valued at AUD 38,500 and procured through a selective method, involves understanding customer behaviour, drivers, and reactions to marketing and communications activities, with a focus on how the ticketing solution and Translink are perceived across social media and mass media platforms to shape dialogue and support a successful customer transition.