Awarded 23 Jul 2020
This is an awarded contract.
View Live TendersVET Campaign Strategy by Custard Pty Ltd for Department of State Growth
About
Department of State Growth awarded a contract to Custard Pty Ltd for a statewide vocational education and training (VET) promotion campaign.
The campaign aimed to increase the number of Tasmanians undertaking VET from 2020 onwards by creating positive long-term social and behavioral change around perceptions of VET and positioning it as a first-preference option.
This contract reflects a strategic investment in marketing to shift public attitudes toward vocational training, a common approach to address skills shortages.
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