Define Potential
What they do
Define Potential supplies training, education and development services, including leadership programs, executive coaching, 360 degree feedback and program delivery.
Who buys from them
Its largest buyers are IP Australia, Department of Education, Department of Defence, Australian Public Service Commission and Department of Social Services. It has 26 buyers.
Contract size
Contracts usually fall between $33K and $163K, with a median of $80K. Its largest are leadership training for IP Australia at $1.3M, program delivery for the Australian Public Service Commission at $646K and contractor program delivery for the Australian Federal Police at $547K.
Recent activity
In the last 12 months it had 12 contracts worth $1.6M. It has 13 active contracts, with 11 ending within 12 months, including program delivery for the Australian Federal Police ending Dec 2026.
What they win
How much they win each year, the size of a typical contract, and every contract on record.
Contract history
Who they win it from
Their biggest government buyers and how much of their work each one is.
IP Australia is their biggest buyer at 13% of value, across 5 buyers shown.
Coming up
Contracts that end soon and may go back out to tender.
The next one ends November 2026 at Department of Education.
Recompete radar
13 expiring in 12moContracts nearing the end of their term. Some may go back out to tender when they expire.
About them
Company details, where they work and the names they trade under.
Also traded asDefine Potential, DEFINE POTENTIAL, Define Potential Pty Limited, Define Potential Pty Ltd, DEFINE POTENTIAL PTY LTD
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