Initiative Media Australia Pty Ltd
What they do
Initiative Media Australia Pty Ltd supplies media buying, advertising campaign and event management services. Its work covers media strategy, planning and buying, digital and press advertising, and winter activation events.
Who buys from them
Tourism Tasmania is the largest buyer with 6 contracts worth $14.4M, followed by Department of Planning, Lands and Heritage with 13 contracts worth $2.7M. It has 6 buyers.
Contract size
Contracts typically range from $77K to $407K, with a median of $247K. Its largest contracts are media buying services extension for Tourism Tasmania at $10.3M, media buying services for Tourism Tasmania at $1.5M, and Winter Activation 2020 event for Tourism Tasmania at $1.2M.
Recent activity
The latest award was in Jun 2025.
What they win
How much they win each year, the size of a typical contract, and every contract on record.
Contract history
Who they win it from
Their biggest government buyers and how much of their work each one is.
Most of their work comes from one buyer: Tourism Tasmania, 83% of value.
About them
Company details, where they work and the names they trade under.
Also traded asInitiative Media Australia Pty Ltd, Initiative Media (Initiative Media Pty Ltd)
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