Optimum Media Direction
What they do
Optimum Media Direction supplies media agency and advertising services, including media buying, digital and print media, and campaign delivery for public safety, transport, health and recruitment campaigns.
Who buys from them
Transport for NSW is the largest buyer with 38 contracts, followed by Victoria Police with 8 and Department of Energy, Environment & Climate Action with 6. It has 14 buyers.
Contract size
Contracts typically fall between $220K and $1.9M, with a median of $516K. Its largest contracts include the Skin Cancer Prevention Campaign 24/25 at $14M for Cancer Institute NSW, global media services at $9.3M for Tourism Australia, and media agency services for the Casual Speeding Campaign at $5.2M for Transport for NSW.
Recent activity
In the last 12 months there were 2 contracts worth $305K. Two contracts are active and both end within 12 months, including media agency services for Transport for NSW ending Dec 2026.
What they win
How much they win each year, the size of a typical contract, and every contract on record.
Contract history
Who they win it from
Their biggest government buyers and how much of their work each one is.
TAFE NSW is their biggest buyer at 39% of value, across 5 buyers shown.
Coming up
Contracts that end soon and may go back out to tender.
The next one ends December 2026 at Transport for NSW.
Recompete radar
25 expiring in 12moContracts nearing the end of their term. Some may go back out to tender when they expire.
About them
Company details, where they work and the names they trade under.
Also traded asOptimum Media Direction, OPTIMUM MEDIA DIRECTION, OPTIMUM MEDIA DIRECTION P/L, Optimum Media Direction Pty Ltd, OPTIMUM MEDIA DIRECTION PTY LTD, OPTIMUM MEDIA DIRECTION PTY. LTD., Optimum Media Direction Pty Ltd (OMD)
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