Awarded 30 Jun 2020
This is an awarded contract.
View Live TendersConsumer Demand Project (CDP) Research Services for Tourism Australia
About
Tourism Australia awarded a contract to BDA MARKETING PLANNING PTY LTD (ATF THE BDA UNIT TRUST) for the Consumer Demand Project (CDP), a major international tourism research project established in 2012 to analyze global consumer perceptions of Australia and motivations to visit.
The project has informed Tourism Australia's strategic direction, campaign development, and industry opportunities.
For 2020-2023, all eight state and territory tourism organizations continued to subscribe and participate in the CDP.
This long-running research collaboration with state tourism bodies demonstrates a unified approach to international marketing, leveraging shared insights to align Australia's tourism messaging globally.
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