Tourism Tasmania · Awarded contract
AwardedConsumer Demand Research Project for Tourism Australia FY 2018-19 & FY 2019-20
Awarded 01 Jul 2018
Awarded01 Jul 2018
Value$171,600.00
SupplierTourism Australia
AgencyTourism Tasmania
StateTAS
CategoryResearch & Development
Ended 6y 3mo ago2y term
Awarded 1 July 2018Expired 30 June 2020
About
Tourism Tasmania awarded a contract to Tourism Australia for the Consumer Demand Project covering FY 2018-19 and FY 2019-20.
The project involved ongoing international tourism research to understand global consumer perceptions of Australia and motivations to visit.
Research was conducted via online panels across multiple countries, including China, UK, US, India, and others, with over 90,000 long-haul travelers surveyed over five years.
Insights informed Tourism Australia's strategic direction and campaign development.
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Consumer Demand Research Project for Tourism Australia FY 2018-19 & FY 2019-20
Won by Tourism Australia · Tourism Tasmania
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