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This is an awarded contract.
View Live TendersCooperative Marketing Agreement for Chinese Market awarded to Nanjing Tuniu International Travel Service Co., Ltd. (15438)
About
Tourism Tasmania awarded a contract to Nanjing Tuniu International Travel Service Co., Ltd.
for a co‑operative marketing campaign to raise awareness in the Chinese market and increase conversion to bookings for travel to Tasmania.
The agreement, recorded as Contract 15438, covered cooperative marketing activities targeting travellers from China to Tasmania.
Cooperative marketing agreements like this align destination marketing objectives with a commercial partner's channels to target awareness and booking conversion in a specific source market; the award reflects a targeted promotional approach toward the Chinese market.
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