Awarded 03 Jun 2026
This is an awarded contract.
View Live TendersCooperative Marketing Campaign to Drive Flight Bookings into Tasmania — Awarded to Virgin Australia Airlines Pty Ltd (Contract 15518)
About
Tourism Tasmania awarded a contract to Virgin Australia Airlines Pty Ltd for a cooperative marketing campaign (Contract 15518) to drive flight bookings into Tasmania via a tactical sale.
The contract covered collaborative promotional activity between the agency and the awarded airline aimed at stimulating ticket sales to Tasmania through the specified tactical sale.
This award paired a tourism agency with an airline partner to use cooperative marketing and tactical sales to boost bookings, reflecting a common destination-promotion approach where airlines are engaged as direct channels to increase travel to a jurisdiction.
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