Awarded 03 Dec 2024
This is an awarded contract.
View Live TendersMedia Mix Modelling Data Refresh Services Awarded to The Brand Agency by Racing and Wagering Western Australia
About
Racing and Wagering Western Australia awarded a contract to The Brand Agency (The Brand Agency Pty Limited) for Media Mix Modelling (MMM) Refreshment Services.
The contract involves data management, presentation of insights and recommendations, provisioning of web-based tools, development of at least five econometric models, and provision of access to media and non-media data for MMM analysis to measure the impact of key sales drivers and enable forward-looking scenario plans.
This contract reflects the growing use of econometric modeling in government agencies to optimize marketing spend and measure return on investment.
Similar Open Tenders
Media Planning and Buying Services for Murdoch University
Closes: 08 Oct 2026
Consultancy & Legal
Media Monitoring Services for City of Charles Sturt, Marion and Port Adelaide Enfield — Up to 5-Year Contract
Closes: 07 Oct 2026
Consultancy & Legal
Provision of Advertising and Digital Communications Services
Closes: 30 Apr 2028
IT & Software
Agent Services for Margaret River – 37.5 Hours/Week (Expressions of Interest)
Closes: 05 Oct 2026
Public Services & Welfare
Billboard Advertising Rights – South Australian Rail Corridors, Infrastructure and Road Reserves
Closes: 17 Nov 2026
Miscellaneous
Preparation of Economic Benefit Reports for bp Adelaide Grand Final and MotoGP (from 2027) – South Australian Motor Sport Board
Closes: 09 Oct 2026
Consultancy & Legal
Contract Surveillance Services Panel for Infrastructure Delivery Directorate – Main Roads Western Australia
Closes: 29 Oct 2026
Infrastructure
Roadside Advertising Opportunities 2026 – Department of Transport and Main Roads
Closes: 31 Dec 2026
Miscellaneous
Data Centre Hardware Refresh – Monash City Council
Closes: 09 Oct 2026
IT & Software
Real-Time Labour Market Data Subscription – Department of Training and Workforce Development
Closes: 16 Oct 2026
IT & Software
Total Apparel Management for Justice Agencies' Specialised Uniforms – 3‑Year Contract with 3+3 Extensions
Closes: 25 Nov 2026
Manufacturing & Industrial
Infrastructure Asset Revaluation, Asset Modelling and Review of Five Asset Management Plans – Bass Coast Shire Council
Closes: 14 Oct 2026
Infrastructure
Other Similar Contracts
Value: $16,500,000
Supply of Marketing Services to Racing and Wagering Western Australia (extension of contract C000835)
Supplier: The Brand Agency (The Brand Agency Pty Limited)
Consultancy & Legal
Value: $350,000
Marketing Attribution and Effectiveness Assessment by The Brand Agency for Racing and Wagering Western Australia
Supplier: The Brand Agency (The Trustee for Brand Agency Unit Trust)
Consultancy & Legal
Value: $827,347
Development of Brand Platform and Campaign by The Brand Agency for Racing and Wagering Western Australia
Supplier: The Brand Agency (The Brand Agency Pty Limited)
Arts & Culture
Value: $370,934
Supply, Install and Maintain a Content Management System for Racing WA Digital Platform
Supplier: The Brand Agency (The Trustee for Brand Agency Unit Trust)
IT & Software
Value: $66,000
Master Media Agency Services Awarded to MediaBrands Australia and MRM Partners by Department of Agriculture, Fisheries and Forestry
Supplier: MEDIABRANDS AUSTRALIA PTY LTD MRM PARTNERS WORLDWIDE
Miscellaneous
Value: $20,000,000
Marketing Services Contract Awarded to Clemenger BBDO Sydney by DevelopmentWA
Supplier: Clemenger BBDO Sydney (Clemenger BBDO Sydney Pty Ltd)
Consultancy & Legal
Value: $330,580.8
Media Monitoring Services Awarded to Meltwater Australia by Greyhound Racing Victoria
Supplier: MELTWATER AUSTRALIA PTY LIMITED
Public Services & Welfare
Value: $70,950
Delivery of Brand and Reputation Tracker to Racing and Wagering Western Australia by Quantum Market Research
Supplier: Quantum Market Research
Consultancy & Legal
Value: $11,000
Master Media Agency Services Awarded to Mediabrands Australia by Department of Industry, Science and Resources
Supplier: MEDIABRANDS AUSTRALIA PTY LTD
Consultancy & Legal
Value: $112,200
Provision of Advocacy and Reputation Strategy Services to Racing and Wagering Western Australia
Supplier: Marketforce Limited (Marketforce Pty Ltd)
Consultancy & Legal
Value: $198,000
Media Services Contract Awarded to Mediabrands Australia by Chief Minister, Treasury and Economic Development Directorate
Supplier: MEDIABRANDS AUSTRALIA PTY LTD
Miscellaneous
Value: $71,500
Recruitment Advertising Services Awarded to MediaBrands Australia and MRM Partners Worldwide by Department of Agriculture, Fisheries and Forestry
Supplier: MEDIABRANDS AUSTRALIA PTY LTD MRM PARTNERS WORLDWIDE
Public Services & Welfare
Live Feed
Tenders and contracts,
consolidated and enriched.
We pull tenders and awarded contracts from government portals around the clock. Each one is categorised, enriched, and searchable shortly after it's published.
Smart Recommendations
Matched to your business,
automatically.
Our AI reads every new tender and contract, and recommends the ones relevant to your business in real time. No searching required.
Your Dashboard
Configure once,
run on autopilot.
Set up your alerts, watchlists, and preferences from your dashboard. GovMarket works in the background so you can focus on winning work.
GovMarket AI
Search tenders and contracts
in plain English.
Find tenders, look up suppliers, check who won contracts, and explore agency spend. Just type what you need.
Get Started
Win more government work.
Join suppliers across Australia using GovMarket to find and win contracts.
7 days free, then $49.99/AUD per month
