Racing and Wagering Western Australia · Awarded contract
AwardedMarketing Attribution and Effectiveness Assessment by The Brand Agency for Racing and Wagering Western Australia
Awarded 30 Jan 2024
Awarded30 Jan 2024
Value$350,000.00
StateWA
CategoryConsultancy & Legal
About
Racing and Wagering Western Australia awarded a contract to The Brand Agency (The Trustee for Brand Agency Unit Trust) for a comprehensive evaluation of the effectiveness and value attributed to digital media marketing, sponsorships, CRM, social media, blog content, and video/radio content for TABtouch.
The assessment utilized data from Google Analytics, Google Ads, Display and Video 360, Search Ads 360, CRM contact history, and comprehensive customer data.
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Marketing Attribution and Effectiveness Assessment by The Brand Agency for Racing and Wagering Western Australia
Won by The Brand Agency (The Trustee for Brand Agency Unit Trust) · Racing and Wagering Western Australia
$350Kawarded
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