Provision of Audience Research to Western Australian Museum
Western Australian Museum · Awarded contract
AwardedProvision of Audience Research to Western Australian Museum
Awarded 24 May 2022
Awarded24 May 2022
Value$597,355.00
SupplierMorris Hargreaves McIntyreABN 57 168 880 626
StateWA
CategoryArts & Culture
Expires in 8mo5y 1mo term, 88% elapsed
Awarded 24 May 2022Expires 30 June 2027
About
Western Australian Museum awarded a contract to Morris Hargreaves McIntyre for the provision of audience research to inform service provision and drive strategic outcomes.
The research covers four objectives: understanding the market, brand benchmarking and tracking, implementing a segmentation model, establishing visitor experience insights, and measuring social and cultural impact.
The services are required across multiple museum locations in Western Australia.
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