Awarded 24 May 2022
This is an awarded contract.
View Live TendersProvision of Audience Research to Western Australian Museum
About
Western Australian Museum awarded a contract to Morris Hargreaves McIntyre for the provision of audience research to inform service provision and drive strategic outcomes.
The research covers four objectives: understanding the market, brand benchmarking and tracking, implementing a segmentation model, establishing visitor experience insights, and measuring social and cultural impact.
The services are required across multiple museum locations in Western Australia.
This contract reflects a growing trend among cultural institutions to use data-driven audience insights to enhance visitor engagement and strategic planning.
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