About

Department of Economic Development, Tourism and the Arts awarded a contract to Juicy Communications Ltd for in-market representation and implementation of Tourism Tasmania’s marketing plan within the United Kingdom and German markets.

The supplier acted as the 'face' of Tasmania in-market, providing a single identity for partners and delivering substantial backup to ensure professional and timely servicing.

The role included working with Tourism Australia, State Tourism Organisations and other key partners in-market to establish, articulate and leverage Tasmania's brand and brand values through creative and innovative marketing, and to achieve alignment of Tasmania’s tourism product, experiences and infrastructure with market expectations of the brand.