Awarded 24 Sep 2021
This is an awarded contract.
View Live TendersProvision of People Movement Dashboard, Helix Personas Website & Live Audience Evaluation Platform to Tourism WA
About
Tourism Western Australia awarded a contract to Roy Morgan Research (Roy Morgan Research Pty Ltd) for the People Movement Dashboard, The Helix Personas Website, and Live Audience Evaluation Platform services.
These services provide granular insights into visitor volumes and profiles in Western Australia based on mobile phone data, consumer segmentation using ABS and survey data, and website visitor profiling for WesternAustralia.com.
This contract leverages mobile data and consumer segmentation to inform tourism strategy, a growing trend in destination marketing.
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