Awarded 09 Dec 2021
This is an awarded contract.
View Live TendersQualitative Research Services for Strong Spirit Strong Mind Youth Project Campaign
About
The Mental Health Commission awarded a contract to IPS Management Consultants (Indigenous Professional Services Pty Ltd) for qualitative research to inform the development of the Strong Spirit Strong Mind Youth Project campaign.
The research examined attitudes of Aboriginal youth (12-25) towards social and emotional wellbeing and alcohol/drug use, compared message effectiveness, explored the Aboriginal Inner Spirit Model and Social and Emotional Wellbeing Framework, identified effective creative executions, and provided recommendations for campaign messages and media types.
This contract reflects a targeted approach to culturally secure health messaging, leveraging Indigenous expertise to ensure relevance and effectiveness.
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