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Awarded contract

2025-26 Co-operative Marketing Agreement (15369) to Drive Bookings to Tasmania

About

Tourism Tasmania awarded a contract to Tas Vacations Pty Ltd for the 2025–26 Co-operative Marketing Agreement (15369) to drive bookings from other areas of Australia to Tasmania.

The agreement was a co-operative marketing arrangement between Tourism Tasmania and the awarded supplier focused on promoting Tasmanian travel within Australia and increasing domestic bookings.

Insight

The award demonstrates Tourism Tasmania's use of co-operative marketing partnerships with private tourism operators to leverage their market reach for domestic booking promotion.

Value
$187,000.00
State
TAS
Category
Miscellaneous

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