Department of Energy, Environment & Climate Action · Awarded contract
AwardedAdvertising Campaign for $250 Power Saving Bonus to Victorian Households
Awarded 04 Jul 2022
Awarded04 Jul 2022
Value$2,750,000.00
SupplierOPTIMUM MEDIA DIRECTION PTY LTD
StateVIC
CategoryPublic Services & Welfare
Ended 3y 2mo ago1y 1mo term
Awarded 4 July 2022Expired 29 July 2023
About
The Department of Energy, Environment & Climate Action awarded a contract to OPTIMUM MEDIA DIRECTION PTY LTD for an advertising campaign to promote the $250 Power Saving Bonus program to Victorian households.
The campaign aimed to drive 910,000 households to the energy compare website through multimedia channels including video, radio, print, online media, and commercial signage across Victoria.
It included materials for diverse audiences such as Aboriginal and Torres Strait Islander, LGBTQI+, and CALD communities, with translations, to support the program's launch on 1 July 2022.
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Advertising Campaign for $250 Power Saving Bonus to Victorian Households
Won by OPTIMUM MEDIA DIRECTION PTY LTD · Department of Energy, Environment & Climate Action
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