Awarded Unknown
This is an awarded contract.
View Live TendersCooperative Marketing Campaign — Off-Season Bookings from Greater China and Singapore to Tasmania (Awarded to Trip.com Travel Singapore Pte. Ltd.)
About
Tourism Tasmania awarded a contract to Trip.com Travel Singapore Pte.
Ltd.
for a cooperative marketing campaign to raise awareness and conversion to bookings from Singapore and Greater China to Tasmania for the off season.
The award related to the contract titled "Cooperative Marketing Campaign - Greater China, Singapore (15390)" and described a cooperative marketing scope focused on driving awareness and booking conversion from those specified markets during Tasmania's off season.
The award paired Tourism Tasmania with a Singapore-registered Trip.com entity to execute a targeted, market-specific cooperative marketing campaign aimed at increasing off-season international demand from Greater China and Singapore, indicating a strategic emphasis on focused promotional activity for those markets.
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