This is an awarded contract.

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Awarded contract

Development of Western Australian Agrifood Brand by Rare Creativethinking

About

(inactive) Department of State Development awarded a contract to RARE CREATIVETHINKING (Rare Pty Ltd ATF The Services Unit Trust) for the development of a brand and communication strategy for the Western Australian agrifoods sector.

The strategy aims to position WA agriculture at the premium end of the Asian food market, increase competitiveness, and boost export and domestic demand.

Insight

This contract reflects a strategic investment in branding to enhance market share in Asia, a key export region for Australian agrifoods.

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