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Awarded contract

King Island Voucher Incentive Program Awarded to King Island Tourism Incorporated

Ended 4y agoExpired Fri, 30 Sept 2022
Awarded 28 Mar 20226mo term

About

Tourism Tasmania awarded a contract to King Island Tourism Incorporated for the King Island Voucher Incentive Program, which incentivises visitors to King Island by coordinating local operators and facilitating a voucher program of 700 vouchers awarded to successful participants.

Insight

This contract leverages local tourism bodies to administer incentive programs, reflecting a trend of delegating destination marketing to regional organizations.

Value
$260,000.00
State
TAS
Category
Public Services & Welfare

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