Management of Data Management Platform by Tourism WA
(inactive) Tourism Western Australia · Awarded contract
AwardedManagement of Data Management Platform by Tourism WA
Awarded 03 Mar 2020
Awarded03 Mar 2020
Value$188,496.00
SupplierDigital Balance (Digital Balance Pty Ltd)ABN 38 619 842 376
StateWA
CategoryIT & Software
Ended 4y 9mo ago1y 12mo term
Awarded 3 Mar 2020Expired 2 Mar 2022
About
(inactive) Tourism Western Australia awarded a contract to Digital Balance (Digital Balance Pty Ltd) for the management of its Data Management Platform (Adobe Audience Manager) in the Adobe Experience Cloud.
The contract includes developing an identity strategy to improve DMP match rates, reviewing implications of Intelligent Tracking Protection on cookie strategies, and managing data from first, second, and third party sources.
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