Awarded 03 Mar 2020
This is an awarded contract.
View Live TendersManagement of Data Management Platform by Tourism WA
About
(inactive) Tourism Western Australia awarded a contract to Digital Balance (Digital Balance Pty Ltd) for the management of its Data Management Platform (Adobe Audience Manager) in the Adobe Experience Cloud.
The contract includes developing an identity strategy to improve DMP match rates, reviewing implications of Intelligent Tracking Protection on cookie strategies, and managing data from first, second, and third party sources.
This contract reflects the growing importance of data-driven marketing for tourism agencies, leveraging advanced audience segmentation and tracking technologies.
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