Sales and Marketing Partnership for Personalised Number Plates
Transport and Main Roads · Awarded contract
AwardedSales and Marketing Partnership for Personalised Number Plates
Awarded 22 Mar 2013
Awarded22 Mar 2013
Value$111,192,211.00
SupplierPublicis Red Lion Pty Ltd
AgencyTransport and Main Roads
StateQLD
CategoryConsultancy & Legal
About
Transport and Main Roads awarded a contract to Publicis Red Lion Pty Ltd for sales and marketing of personalised number plates, including sales services, marketing, product design and development, customer service, web and information technology services, and operational services.
The contract value is AUD 111,192,211, procured through an open method.
Source recordTMR 18-124101
Similar open tenders12
TenderCloses
Billboard Advertising Rights – South Australian Rail Corridors, Infrastructure and Road ReservesMiscellaneous
26 Nov 2026
Roadside Advertising Opportunities 2026 – Department of Transport and Main RoadsMiscellaneous
31 Dec 2026
Local Buy Pre-Qualified Arrangement — Marketing, Media, Print & Promotional Services across Queensland, Northern Territory and TasmaniaMiscellaneous
27 Nov 2026
Commercial Marketing and Real Estate Services – Department of Transport and Major InfrastructureConsultancy & Legal
25 Nov 2026
Liquor & Gaming NSW — Licensing Platform Replacement and Transformation ServicesIT & Software
20 Nov 2026
NSW Government Media Agency Services (Stage 1) — Media Strategy, Planning and BuyingConsultancy & Legal
27 Nov 2026
Provision of Advertising and Digital Communications ServicesIT & Software
30 Apr 2028
End-to-End Card Design, Printing, Affixing and Mailing Services – Service NSW Licence CardsManufacturing & Industrial
12 Nov 2026
Public Transport Authority – Provision of Annual Passenger Satisfaction MonitorTransport & Logistics
25 Nov 2026
Transport for NSW Point-to-Point Vehicle Monitoring Solution (P2P VMS) RFPIT & Software
13 Nov 2026
Vehicle Rental Services Across All of NT – 60-Month Contract (Department of Corporate and Digital Development)Transport & Logistics
08 Dec 2026
Design of Land Mobile Radio Solution for Western Australia Public Safety Network – Request for InformationPublic Safety & Security
20 Nov 2026
Other similar contracts12
Contract and supplierAwarded value
Sales and Marketing Services for Personalised Plates QueenslandConsultancy & LegalPublicis Red Lion Pty Ltd
$67,083,500
Manufacture and Distribution of Queensland Number PlatesManufacturing & IndustrialLicenSys Pty Ltd
$65,012,800
Poster Advertising Services for Transport and Main RoadsArts & CultureRPI INVESTMENTS PTY LTD
$17,144
Advertising Campaign Services Awarded to Publicis Communications Australia by Transport and Main RoadsMiscellaneousPublicis Communications Australia
$14,674.84
Manufacture and Supply of Vehicle Number Plates to the Department of TransportManufacturing & IndustrialLicenSys (LicenSys Pty Ltd)
$38,449,750
Poster Advertising Services Awarded by Transport and Main RoadsArts & CultureRPI INVESTMENTS PTY LTD
$20,564
Management and Marketing of Personalised Plates by Plate Impressions Pty LtdPublic Services & WelfarePlate Impressions Pty Ltd
$0
Commercial Advisory and Negotiation Services for Queensland Vehicle Number Plate Manufacture and DistributionConsultancy & LegalCharles Kendall Australia Pty Ltd
$65,000
Poster Advertising Services Awarded by Transport and Main RoadsArts & CultureRPI INVESTMENTS PTY LTD
$50,000
Software Maintenance and Support Contract Awarded to Publicis Communications AustraliaIT & SoftwarePUBLICIS COMMUNICATIONS AUSTRALIA
$20,025
Marketing and Creative Design Services by Publicis Communications to Department of State Development and InfrastructureConsultancy & LegalPublicis Communications Australia Pty Ltd
$95,672.5
Marketing and Distribution Services Contract Awarded to Red Design Group by Services AustraliaConsultancy & LegalRed Design Group Pty Ltd
$660,000
Suppliers similar to Publicis Red Lion Pty Ltd8
SupplierContracts
Plate Impressions Pty LtdPublic Services & Welfare
2
Publicis Communication Pty LtdConsultancy & Legal
46
The20 Pty LtdPublic Services & Welfare
29
Roads CorporationInfrastructure
13
The Red Agency Pty Ltd trading as Red HavasConsultancy & Legal
14
LicenSysManufacturing & Industrial
28
Optimedia AustraliaPublic Services & Welfare
19
PUBLICIS SAPIENT AUSTRALIA PTY LTDConsultancy & Legal
40
GovMarket
We do the hard work.
You win the work.
We find the tenders, read the documents and track who wins, so your time goes on bids you can win.
–open consultancy and legal tenders right now
–new in the last 7 days
–contracts awarded in the last 12 months
7 days free, then $59/AUD per month
Revenue from government work$312K won so far






