Awarded Unknown
This is an awarded contract.
View Live TendersCo-operative Marketing Campaign — Hong Kong (15407) awarded to EGL Tours Company Limited
About
Tourism Tasmania awarded a contract to EGL Tours Company Limited for a co-operative marketing campaign in the Hong Kong market to raise awareness of Tasmania as a destination and to convert that awareness into bookings from Hong Kong to Tasmania.
The contract (15407) covered the delivery of market-targeted marketing activities aimed at increasing destination visibility and driving booking conversion from Hong Kong travellers.
The award reflected Tourism Tasmania's use of market-specific co-operative partnerships to pursue awareness and booking conversion objectives in key international markets.
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