Awarded 31 Mar 2021
This is an awarded contract.
View Live TendersConsumer Testing for Digital Agritourism Research by Tourism Tasmania
About
Tourism Tasmania awarded a contract to Taylor Nelson Pty Ltd T/A Kantar for consumer testing research to refine the agency's strategic direction for digital transformation and optimize digital assets for stronger brand engagement across the consumer journey, supporting Tasmania's aspiration to become a global leader in agritourism experiences.
This contract reflects a growing trend of tourism agencies leveraging consumer research to drive digital strategy and brand engagement in niche sectors like agritourism.
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